The great shortage of almost everything required for normal well being was one of the most distinguished features of the Soviet economy. Surely, there was food, clothes and some cosmetic goods in the Soviet shops in 1950s-1970s but the variety was incredibly poor.
However, the philosophy was that the Soviet people were used to comparing their life standards with the ones of the Second World War – so any small-time luxury was very warmly welcomed. Being a nation of plain tastes, the Soviet people were happy to be buying things made in the USSR – they understood that even not so long before, it was impossible.
Many people still associate the fragrance “Red Moscow” with their childhood. All women, especially those who wanted to be elegant, were in love with this perfume. “Red Moscow”, created exclusively for the Russian Empress Maria Feodorovna, in 1913, had quickly become a tremendous success both in Russia and abroad. Henri Brocard, the owner of the largest Russian factory of pomades, perfumes and soaps before the Revolution; had created the perfume “The Empress’s Favourite Bouquet”. When in 1917 his factory was nationalised and renamed into the “Zamoskvoretskiy Soap Factory No 5”, the perfume was also renamed as “Red Moscow”.