I have come across a very neat collection of the old Soviet fashion magazines from the forties, and I thought I’d share them with you. Very elegant, stylish images — and a little surprise from the insides of one of these magazines. Please read on.
Summer 1936
Free postcards as a marketing ploy.
In 1959, a Soviet watchmaker MashPriborInTorg had what’s now called a solid market share of all watches and clocks made in the USSR. This ugly acronym stood for Machinery and Gadget Overseas Trade, and the factory made all the famous Soviet brands of watches which could be found in every household: Polet (Flight), Slava (Glory), Raketa (Rocket), Chaika (Seagull) and more pompous names, which in reality were good sturdy reliable watches: my Granddad had his Slava for more than 20 years, and never there was a complaint! For some reason, these goofy dolls were picked to advertise the watches, and today we have found a collection of postcards picturing a good set of such dolls wearing the Soviet tributes to fine watchmaking. Enjoy!
Late 1960s. Actress Svetlana Svetlichnaja is doing a wee strip dance for a movie. This was probably the most R-rated scene of the Soviet cinematography.
Due to a series of not so fortuitous events ( the Great October Socialist Revolution of 1917, the First World War, the overall rundown of the young Soviet country) women never had their needs attended to properly. Underwear was made, first and foremost, for the working class with no preferential treatment for the females so women had no choice other than to wear those sexless garments. This is probably the saddest part of the Soviet history.
Red Army models
Just like children anywhere in the world, the Soviet kids needed toys to play with. Certainly the range of toys designed and produced was an enviable one, by some standards. However, the aesthetic appearance of toys was not a priority for Soviet designers — toys had to be functional and educational. Anything beyond that, like pleasant looks, was not considered to be important and, moreover, it was seen as an unnecessary indulgence. The lack of competition from the imports due to the planned economy and severe shortages of quality products in the shops actually resulted in the very poor delivery and limited variety of toys. The Soviet parents were able to get only these kinds of toys as imported toys were literally impossible to buy.