British Fashion in Moscow, June 1956.

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1 424x499 British Fashion in Moscow, June 1956.

All images are by Lisa Larsen, for LIFE magazine.

In 1956 an array of British design­ers were try­ing to expand their mar­ket share into the Soviet Union. So a fash­ion week of some sort took place — in Moscow, Gorky Park, twice daily the shows took place. What a huge suc­cess it was! Every day it was a full house, and the pub­lic were in love with the British mod­els and the fash­ion. Jeans, for instance, were very trendy and could cost as much as a month’s salary — yet one still had to queue up to get a pair.

How­ever, after so much ado, not a sin­gle British cloth­ing com­pany ever received any Soviet  offers of coop­er­a­tion. Sad,  really — just like Chris­t­ian Dior in Moscow, it could have been a begin­ning of a beau­ti­ful friendship.

2 500x327 British Fashion in Moscow, June 1956.

Cat­walk

3 302x500 British Fashion in Moscow, June 1956.

Jeans made a sen­sa­tion. Noth­ing was more wanted — and unavailable.

4 330x500 British Fashion in Moscow, June 1956.

A model Joy Slape, in Gorky Park

5 327x500 British Fashion in Moscow, June 1956.

Do want! A girl eye­ing up a bracelet in a shop

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Model Ann Smith talk­ing to a soldier


Related posts:

  1. Fash­ion in the USSR. DIY.
  2. Chris­t­ian Dior in Moscow: a Fleet­ing Sense of Happiness
  3. More pic­tures of Soviet Moscow 1960s by Mark Riboud
  4. Pho­tos of Moscow and Sur­round­ings by Marc Riboud, 1960s
  5. Cat­walk Mod­els With No Under­wear On. Haute Cou­ture Soviet Style.

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