How Much Watch? Ten Watch!

1 350x500 How Much Watch? Ten Watch!

Free post­cards as a mar­ket­ing ploy.

In 1959, a Soviet watch­maker Mash­Pri­bor­In­Torg had what’s now called a solid mar­ket share of all watches and clocks made in the USSR. This ugly acronym stood for Machin­ery and Gad­get Over­seas Trade, and the fac­tory made all the famous Soviet brands of watches which could be found in every house­hold: Polet (Flight), Slava (Glory), Raketa (Rocket), Chaika (Seag­ull) and more pompous names, which in real­ity were good sturdy reli­able watches: my Grand­dad had his Slava for more than 20 years, and never there was a com­plaint! For some rea­son, these goofy dolls were picked to adver­tise the watches, and today we have found a col­lec­tion of post­cards pic­tur­ing a good set of such dolls wear­ing the Soviet trib­utes to fine watch­mak­ing. Enjoy!

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The set of cards

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:)

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Every house­hold I can think of now had a clock like that.

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:)

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Unex­pect­edly, a black Pinoccio.

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A sailor.

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For­get me not in this lifetime.

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Late for a date, no less.


Related posts:

  1. Fun­time with Soviet Playthings
  2. The Fash­ions of the War Times
  3. Good-Natured Humour Post­cards from the 1950s
  4. An Old Curios­ity Shop: The Museum of Soviet Life
  5. Soft Kitty, Small Kitty, Lit­tle Ball of Fur

  • Vlad

    Slava means ‘glory’, not ‘honour’.

  • Eva For­ever

    Edited.

  • http://forums.watchuseek.com/f10/curious-soviet-era-watch-advertising-postcards-458122.html#post3384232 Curi­ous Soviet era watch adver­tis­ing post­cards — Watchuseek, world’s Most vis­ited Watch Forum site

    […] perma­link Search­ing for some Russ­ian watch infor­ma­tion on the net, I came across this site which shows some curi­ous watch adver­tis­ing post­cards for Poljot, Slava, Raketa and Chaika watches. The adver­tis­ing idea is pretty hideous but curi­ous nonethe­less. Does any­one know of other exam­ples? Here is the link: How Much Watch? Ten.Watch! | Real USSR […]