Free post­cards as a mar­ket­ing ploy.

In 1959, a Soviet watch­maker Mash­Pri­bor­In­Torg had what’s now called a solid mar­ket share of all watches and clocks made in the USSR. This ugly acronym stood for Machin­ery and Gad­get Over­seas Trade, and the fac­tory made all the famous Soviet brands of watches which could be found in every house­hold: Polet (Flight), Slava (Glory), Raketa (Rocket), Chaika (Seag­ull) and more pompous names, which in real­ity were good sturdy reli­able watches: my Grand­dad had his Slava for more than 20 years, and never there was a com­plaint! For some rea­son, these goofy dolls were picked to adver­tise the watches, and today we have found a col­lec­tion of post­cards pic­tur­ing a good set of such dolls wear­ing the Soviet trib­utes to fine watch­mak­ing. Enjoy!

The set of cards

:)

Every house­hold I can think of now had a clock like that.

:)

Unex­pect­edly, a black Pinoccio.

A sailor.

For­get me not in this lifetime.

Late for a date, no less.

Show your sup­port com­rade! Click the ban­ner below

Related posts:

1. Fun­time with Soviet Playthings
2. The Fash­ions of the War Times
3. Check? Mate! A Chess Computer
4. Сollec­tive Housing
5. Social Adver­tis­ing on Soviet Match­box Labels