A typical Soviet shop with bare shelves.
One of the main critisisms of the Soviet Union now, from an every day perspective, was the huge deficit of everything. The planned economy failed to supply a constant flow of goods necessary for the well being of people. It was not the matter of incapacity — no, the means certainly allowed to build space shuttles or create extra strong tanks. The shortage for goods was created artificially — due to the reasons of the strange Soviet ideology.
A shop in Vladivostok, The sign on the wall: Juices. Water. Ice Cream. The photo is by Vladimir Kobzar.
According to the Soviet census of 1977 — cited from the Grand Soviet Encyclopaedia — volume 24, part 2, data on the house hold items of prolonged usage (that is, TV sets, fridges, washing machines) - the times of Brezhnev were far from abundant. For instance, in 1975 only 74 out of 100 households owned a TV — which means that 26% of all families would not have one! Furthermore, these TVs would have to be black and white, as colour TVs did not widely appear in the USSR until very late eighties. In the mid 1970s an average American family had a 1.5 TV sets per house — and they were certainly colour.
Come here, honey, Brezhnev is on now!
In the mid to late 1980s the situation with TVs had straightened out — but doesn’t it seem ridiculous that in 1975, the year of Soyuz Apollo space docking project, every fourth family in the USSR did not have a telly! Now it seems like the government had to make a choice — either every house gets a TV — or we explore outer space. The success of the Americans in both of these missions was frowned upon.
It’s very hard to gauge what was kind of a shop it was!
It could be understood if this applied to some high tech for those times gadgets — but no, this was the every day necessities. Say, the very first range of video cassete players and recorders was released by Sony in 1969. If we were to say that an average Russian person did not even hear about the VCRs till late 1980s — we would not be exhagerrating. Moreover, a regular household was only able to purchase one in the early 1990s. But this applied to almost everything, from fridges to radio transmitters — only 61% of families owed a fridge in 1975. How is that possible that the space exploration programmes were costing the country a formidable chunk of the budget — yet very little money was spent on supplying regular people with the necessities? The data on washing machines is similar: about 40% of all households had to do their washing by hand.
The same was with almost all household goods — the notorious example here is baby nappies. The disposable nappies were invented in 1958, and three years later they became a necessety for every baby born in the West. If you were born around that time and you are reading this here now, you would be very likely to think the situation was no different all over the world, exept perhaps some Africa bits. Alas — the USSR saw no nappies - not till very late 80s, and when they appereared, they cost a small fortune. To wrap babies in old newspapers was not unheard of.
This nappy phenomenon was idisyncratic for the USSR, and no logical explanation has ever been offered. Moreover, the goods of prolonged usage had really proved to be of this kind: as no replacement was available, TVs and fridges were in use for decades, often despite the technological progress. Also, to buy a fridge or a TV one had to fill a request which could take months to come through.
The siege of a wine shop. 1990.
This total deficit of everything created an agitated demand for things on the black market. As shops were barely filled, the savings of an average person mounted, and much of it would have been disposable. Of course, a TV cost three or four average monthly salaries, but often there was nothing to spend the money on — at all.
One item check out
The was and its aftertaste was long gone, yet the Soviet life was not in the hurry to improve and to catch up with the American lifestyle. The Soviet dream was meant to be in full throttle, according to the movies and other means of propaganda. Yet the huge gap between the reality and the official version was one of the most debilitating features of life back in the Soviet Union.